What are the advantages and disadvantages of Internet advertising? Advertising strategies on the Internet are gaining increasing interest in companies and business owners. This happens thanks to unlimited possibilities in a scenario where all the indicators of the Web grow exponentially.
The evolution of the Internet is incredible –
searches do not stop going up, social networks monopolize millions of users and the possibilities of segmenting audiences is increasingly sophisticated, easy and accessible to everyone.
Let’s analyze together the panorama of Internet advertising to determine what its advantages and disadvantages are . Ooh media What will the future bring us?
A NEW ADVERTISING PARADIGM
The current context is very interesting because we notice how we are transitioning rapidly from the previous era towards this new digital era.
We have to understand the transition we are experiencing because they are very drastic and rapid changes. Consider then how we can take advantage of this scenario for our business.
In the past our parents told us the typical:
“You have to study a career because if you achieve a degree, you will have a good job, and if you keep studying you can climb in a company, then you can go up and each time you will have better positions, etc …
All these notions were deeply rooted in the mentality of people because there were large corporations that had a lot of importance in society.
These large corporations had a lot of capital because they were the first to take advantage of the emergence of traditional mass media (television, radio, newspapers, magazines, etc.).
That changed the previous paradigm, which consisted in making the best handmade product and people would come to look for it.